The Advantage and Disadvantage of Using Social Media Essay

The advantages ground on my own experiences, there are several advantages for marketers to use social media as part of their marketing communications strategies. Social media represent a revolutionary new trend in communication. More and more populate begin to use social media to communicate. It is freer, more convenient, faster and cheaper than the old ways, people overly terminate get more information what they want, what is more, people can get in blot with their friend easier. For the company, it can face to their target market precisely. Social media hold a great count of customers information, through the information that people share, company can easily know customers hobbits and the goods they like.Social media also maturation the communication between customers and marketers. association can get lots of users feedback information and use that information to meliorate their product. It also help the organization leave a good impression in customers minds. One of the well-nigh important things is that social media not only can help companies advertising well but also nearly have no monetary values. What social media bring for the company cannot be measured but the cost of it is really low. It lowers the companys advertisement costs.Read moreEssay on advantages and disadvantages of social mediaDisadvantages Based on my own experience, the disadvantages or risks for marketers in using social media as part of their marketing communications strategy are as follows. Companys web page can be attacked by hackers and viruses it may lose companys important information, company may lose their competitive advantages. Customers can be deceived by the false information online and the extra information may let them get annoyed. The veto comments may damage companies image.The use of the internet may cause the reduction of production efficiency, because employees may crabbed use the internet to solve the problem online or update their software so that wast e times. Company should learn how to handle a social media and that may waste companys time. Because the social media is not a face to face communication, so it can have many incredible situations, the information may be not real, the likelihood of people been fooled are greatly increased.