Comparing Enders Game and Fahrenheit 451 :: comparison compare contrast essays

Enders Game and Fahrenheit(postnominal) 451   The novels Enders Game and Fahrenheit 451 take place in the proximo the futures that the authors have created are troubled and the human race is approaching a disastrous end. Initi wholey, Colonel Graff invites Ender to Battle School and tells him how important it is that he participates in the war. The buggers whitethorn seem similar a game to you now, Ender, but they damn just wiped us out last time. They had us cold, outnumbered and outweaponed. The only thing that protected us was that we had the most brilliant military commander we ever found. yell it fate, call it God, call it damnfool luck, we had Mazer Rackham. (p. 25) The future seems dark because the humans are tracking in bugger war. If the military could get another commander like Mazer Rackham, then the future would be brighter Ender Wiggins trains to be the next Mazer Rackham.  In Fahrenheit 451, people wanting to be entertained all the time cau ses the future to be mind numbing, bleak, and burnt.  The sun burnt every day. It burnt Time. The world rushed in a circle and turned on its axis and time was busy burning the years and the people anyway, without any assistance from him. So if he burnt things with the firemen and the sun burnt Time, that meant that everything burnt (p. 141)   The futuristic setting is the authors way of saying that the future will be cheerless if humans fail to recognize and appreciate literature. The world is doomed because all these people want to do is sit in front of environ televisions and be entertained. Another example, Ender and gumshoe play buggers and astronauts, which simulates the real war that is victorious place. When kids played in the corridors, whole troops of them, the buggers never won, and sometimes the games got mean. (p. 11) When Peter and Ender simulate the war, they are telling the reader that even children are alive(predicate) of the terrible war . The author shows his message of a terrible future here through the everyday activities of children being affected by the events that are utmost from home. Lastly, Montags wife tries to kill herself by taking an entire bottle of quiescency pills and some emergency workers come they just go about their task like her suicidal tendencies are nothing.

South Park as Parody of Society

federation Park began dissemination in 1997. The commercials that preceded it gave the impression of it beinga nonher stupid cartoon however, when I began ceremonial occasion, I realize all important(p) issues were being coered through the repeat behaviors and actions of its characters, through the influences these actions could grant on the viewers, through the reinforcement and rejections of certain stereotypes, through the long-term personal effects that could result from watching the program, and through its reflection of social reality.Some of the repeated behaviors and actions of the characters include one of the children (Kenny) dying during each sequel (followed by Stan yelling, Oh, my paragon Theyve killed Kenny ( southwestern Park) the children ragging the overweight claw the Afri pot-American chef obsessing about sex and the patrimonialist performing amok experiments in his spooky laboratory. Kenny has been shot, run over by a train, impaled on a flag pole, be headed, crushed by Mir, and fool awayn by stopping point himselfto name a few. Cart art object, the overweight kid, has been called fat ass, lard ass, and the fat kid ( southwestward Park).There are numerous references to his weight throughout each sequel he eats continuously, thanks to his Mothers cooking and offering cookies, chocolate-chicken pot pies, and brassy Poofs. Each time Chef (voice of Isaac Hayes) offers to explain important issues to the kids, he breaks into a var. about making sweet love to a woman. This leaves the children wondering honorable what the heck he is trying to say. There are references to his having sex with every for sale (and even unavailable) female in the town. There is a take-off of The Island of Dr.Moreau with a geneticistmimicking Marlon Brandoconducting outre experiments creating monkeys with four asses creating mutant, militant turkeys and bringing flesh-eating zombies to life. There are some(prenominal) controvertly charged and positi ve influences these repeated behaviors and actions could do on an audience. One controvert effect could be the numbing of the viewer to childrens deaths it is such a world occurrence on the stage until it is expected. Another effect could be the impart of negative feelings toward the overweight the audience could be learning that it is acceptable to verbally attack a person with a weight problem.Also, in a time of AIDS, promotion of sexual promiscuity is a dangerous affair never have the writers mentioned the use of condoms by Chef during his encounters. Finally, because of the recent advances in genetic research and its awakening of new fears in the public, South Parks parody of the geneticist could still play on peoples fears. Despite the potentially negative influences of these behaviors and actions, there could be a positive influence existing in the form of catharsis.American society has suffered from the rules of semipolitical correctness, the fear of AIDS, and the fea r of knowledge (the fear of divergence too far into Gods domainthanks to our Puritanical background). Maybe South Park gives us release from repression by allowing us to laugh at the things we fear the most death, ridicule of our differences by our peers, the contracting of deadly diseases, and advancements in science. (I am sure that most of us need release from the built-up tensions of routine life South Park has given us this release. Despite South Parks cathartic influence, it reinforces several negative stereotypes the promiscuous African-American male, the self-serving public official, and the gun-happy redneck. As I wrote above, Chef has pocket-sized control over his libido this is an extremely negative stereotype of the African-American male. If Chef were Caucasian (let us say an Irish-English-German-Swedish-Scottish-etc-American), the stereotype could be avoided entirely. The mayors decisions are based solely on her looking good in the public eye.For example, when a volc ano erupts, she uses fake concern for the children on the spile to look like a caring person on fun Tonight she calls for continuous re-takes even though ET is broadcasting live. Uncle JimBo and Ned are the gun-toting Bubba types when they take the kids on a camping trip, they get drunk and shoot at will. JimBos philosophies are, hunting without drinking is like fishing, and thanks to those damned Democrats, we can except shoot certain animals that impose a threat therefore, when you see an animal, you have to yell, its comin right for us then you shoot (South Park).At least one episode attempted to reject a negative stereotype fearlessness is a bad thing. Stans dog, Sparky, turns out to be gay. Throughout the episode we hear the evils of homosexuality preached by the towns people Sparky runs away. Stan realizes that his love for his dog is more important than societys negative views. Stan is counted on to win the big football game. He does not show up because he is searching f or his dog (YES What a message football does not fit highly in the great scheme of things. He finds Sparky at Big Gay Als Big Gay Animal psychiatric hospital and brings him home. Stan shares his newfound understanding with the citizens, and they accept his view. All the gay pets return from Als to be with their owners. The owners apologize for being so narrow minded. This episodes message is quite profound. The gay episode is one episode which may be obvious in its message and is quite easy to grasp however, the long-term effects from watching this program could go in two directions.First, there is the possibility that children (and adults) watching this show would imitate the bad language and sometimes antisocial behaviors of the characters without realizing the important subtexts of the episodes. For example, Kyle is labeled a fecal-phile in the Christmas episode. He has a friend he calls Mr. Hankey. Mr. Hankey comes out of the toilet to bring Christmas cheer to all the little Je wish boys. Unfortunately, Mr. Hankey is a piece of feces, and as he dances around, he leaves marks on the walls, floor, and sink he, also, writes NOEL on the bathroom mirror.Of course, Kyles parents blame Kylethey do not believe in Mr. Hankey. Kyle is institutionalized for fecal-philia. Here, the problem could be kids persuasion that it is settle down to be in love with your own feces and cool to share it with others. They could miss the message found in the subtext the fact that political correctness has gotten out of hand. This episode allows the inhabitants of South Park to express their dislikes over every aspect of Christmasmainly, that each persons rights are being infringed upon by someone elses beliefs.The political correctness is what drives Kyle to his belief in Mr. Hankey, not the fun of playing in his own filth. Second, the audience could grasp the subtexts in these episodes and come to name with their own morals and belief systems. There is a line utter by Lex Lut hor in Superman that makes good sense A man can read War and Peace and come away believe it is a simple adventure story another man can read the ingredients on a chewing gum wrapper and open up the secrets of the universe (Superman).The fact is that South Park is out there it is in the long run our responsibility to make of it what we will. It may be our responsibility to do with South Park what we will however, this program reflects what already exists a society safe of prejudices and fears which are embedded within its communities and how these human short-comings are passed on to children( Hatley). Fortunately, in most of the episodes these negative actions and beliefs are dealt with in a manner that seeks to slake them. Unfortunately, this manner of lleviation is found in the subtext, and most people are not willing to look that far it requires too much effort. Frighteningly, the show is a parody of society itself. In film, parody is usually the death-knell of a exceptional genre. Years ago, I read that Ren and Stimpy (another cartoon) was proof of the decline of our civilization because of its attacks on societal norms. Could South Park be further proof of this decline, or is it just a funny cartoon that allows us to laugh at ourselves while dealing with our fears? ( Pineda)

Jean-Paul Sartre Essay

Existentialism focuses on the predilection that life sentence has no pith and is considered absurd. Existential philosophers believe that humans produce their take in values and determine a meaning for their lives because, from the start, the human cosmos does not possess any inherent value or identity. earthly concern precedes essence is wholeness of the most well-known existential statements and describes how our concrete world is more important than its purpose.The existentialism movement introduced a new mood of perceiving life and was illustrated through poetry, visual art and lecturing. Using these methods poets, creative persons and philosophers were able to sway the understanding that searching for a meaning to life is futile, and pursuing it stand lead to the brink of complete comprehension ab go forth ones purpose for existing, and in turn gutter cause one to blemish that life is and as meaningful as one stumbles it place to be. In Freedom vs.Determinism b y Tom Greening, the poet rhetorically questions how the universe plant in order to show the reader the impossibility of knowing wherefore things happen. Greening uses the line While we argue, life goes by to illustrate the pip that no matter how much time and effort is put into combat over why things happen, life will continuously move forward. He is arguing that if we waste time attempting to understand the meaning of life, we will only reach the edge of understanding.Through the struggle to achieve this understanding, our personal lives can begin to elude us. In Untitled by Jackson Pollock, the artist uses abstract paint dripping and brush strokes to express the idea that life is not meant to be understood. With the painting, Pollock is showing how life is abstract at times, especially when its meaning is pursued. This is similar to the idea in the unifying thematic statement of the futility of searching for the meaning of life. Lifes conceivable meaning is not meant to be und erstood, much like the painting.In Existentialism is a Humanism by Jean-Paul Sartre, the lecturer defends existentialism from criticisms of being pessimistic and gloomy. He explains that man materializes at birth, and only after this occurs can he make something of himself, creating his own life without any outside force pushing him. He states that man is what he conceives himself to be, and nothing else. Sartre says man is nothing other than what he makes of himself, to convey the idea similar to the one in the unifying thematic statement, that life is only as significant as an individual makes it out to be.All three existentialists used their mediums to come to the conclusion that there is not one concrete meaning to life. Each individual puts meaning to their own lives. Through understanding this principle meaning of existentialism, Greening, Pollock and Sartre exhibited the fact that one should realize the mere existence of life is the only thing that matters, and should not be wasted on vain attempts to understand its meaning.

Romeo and Juliet Answer-to-Study-Guide

Romeo and Juliet Answer Key to Study Guide 1. Although they are servants, they agree the Montague/Capulet feud. 2. Gregory 3. These men are too quick to fight. 4. The punishment for more scrap is death. 5. quick-tempered 6. moody and depressed 7. Juliet is too young for marriage, she is his only hope, and she must(prenominal) give her consent also. 8. to see Rosaline 9. He falls in delight too easily. 10. They fall in love. 11. an infatuated Romeo 12. The names of things do non change their basic traits. 13. metaphor 14. hyperbole 15. love 16. to foreshadow the wont of an herbal brew 17. perform a marriage 18. making a pun on Tybalts name 9. Juliet has no interest in Paris. 20. She should meet Romeo at friar Lawrences to get married. 21. a villain 22. He tells Tybalt that he loves him. 23. Tybalt draws his sword, and Romeo moves to stop him. 24. The day seems endless. 25. Juliet thinks that the nurse is saying that Romeo is dead. 26. oxymorons 27. bereaved 28. Juliet does no t feel that Romeo is a villain. 29. She is already married to Romeo but her parents do not know. 30. marry Paris 31. a marriage 32. She does not unavoidableness to marry Paris. 33. imagery 34. Juliet will drink an herbal potion, she will be buried in the Capulet grave accent, and Romeo will return from Mantua. 5. She is afraid. 36. finding herself in the tomb among the bodies of her relatives 37. dramatic irony 38. personification 39. uncontrolled sorrow 40. comic reliever 41. Balthasar tells Romeo that Juliet is dead. 42. He is taking action without thinking clearly. 43. to buy poison 44. Friar John returns without having delivered Friar Lawrences letter to Romeo. 45. Paris 46. to become a nun 47. She stabs herself with Romeos dagger. 48. Lady Montague 49. There never was a sadder trading floor than this. 50. Love at first sight is not real love.

Drug Pricing and Competition Issues in India Through Dpco and Cdcso Activites

Introduction medicine price is a tortuous phenomena. Different countries have distinct methodologies of pricing such as Germany has consultation found pring. Canada has system of fixing pricing of patented drugs. India fix the prices of prescription(prenominal) drugs on the basis of cost of the drug. salute is the main phemomena iin the pricing policies of the drugs. set is important aspect of competition law also. But competition delegating is not a price control agency. However price ground anti-competitive practices be important ara in competition law. DRUG restrictive REGIME IN INDIA Indian drug regulatory regime is devided in two branches.Drug standards and marketing is dealt by CDCSO and drug pricing is controlled by NPPA. The CDSCO prescribes standards and measures for ensuring the safety, capability and quality of drugs, cosmetics, diagnostics and devices in the country regulates the market authorization of immature drugs and clinical trials standards supervis es drug imports and approves licences to manufacture the drugs. The process for drug approval entails the coordination of different departments, in addition to the DCGI, depending on whether the application in question is for a biological drug or one based on recombinant deoxyribonucleic acid technology.The issues relating to patent are dealt by Department of Industrial form _or_ system of government and Promotion. The Drugs restrainer General of India (DCGI), who heads the Central Drugs Standards obtain Organization (CDSCO), assumes responsibility for the amendments to the Acts and Rules. Other major related Acts and Rules include the Pharmacy Act of 1948, The Drugs and Magic Remedies Act of 1954 and Drug sets Control Order (DPCO) 1995 and various other policies instituted by the Department of Chemicals and Petrochemicals. price REGULATION IN INDIA The drug prices are regulated under demand Commodities Act 1955.It is administered by Department of Chemicals and Petrochemicals , Ministry of Chemicals and Fertilizers. The prices of drugs are fixed under the segment 3 of Essential Commodities Act 1955. National rock of essential medicines is on the watch under this Act. The prices are controlled according to Drug Price Order 1995. It employs Cost Based formula of drug pricing. In India Drug manufacturing, standards and marketing is through under Drug and Cosmetics Act 1940. There are Drug and cosmetics overshadow 1945 to assist and provide procedure for the assisiting the Act. NPPA has been reguaslting the drug pricing since 1997.It fixes the prices of essential drugs. The angle of essential medicines is updated at regular intervals. As mentioned earlier, pricing policy and persistence ordination constitutes one of the key responsibilities of the NPPA. Price control on medicines was number 1 introduced in India in 1962 and has subsequently persisted through the Drug Price Control Order (DPCO). As per the directive of NPPA, the criterion for price reg ulation is based on the nature of the drug in terms of whether it enjoys mass use and in terms of whether there is lack of adequate competition for the drug.The yr 1978 witnessed selective price controls based on disease burden and prevalence. The list of prices under DPCO subsequently witnessed a gradual decrease over a period of time. Around 80% of the market, with 342 drugs, was under price control in 1979. The number of drugs under DPCO decreased from 142 drugs in 1987 to 74 in 1995. Drugs with mettle rough sales and a market share of more than 50% are subjected to price regulation. These drugs are referred to as scheduled drugs. The NPPA also regulates the prices of bulk drugs. The MRP call off on medicines was levied by the Finance ministry in 2005.The objective was to increase gross and lower prices of medicines by using fiscal deterrent on MRP. This form may have had some impact in terms of magnifying the return to industries located in the excise free zones. This also succeeded in attracting some small pharmaceutical firms to these zones. (Gehl Sampath 2008, Srivastava 2008). General objective and scope of price regulation in India the general objective of price regulation India is to regulate the good distribution and increasing supply of bulk drugs and formulations in india and making it easy in india. Consequences of excessive pricingImpact of price regualation on indian drug pricing Coverage of drugs in India Prices of formulations based on scheduled bulk drugs are fixed in two ways (i) based on applications of the shapers and (ii) on suo-motu basis. As per para 8 (2) of Drug (Prices Control) Order (DPCO), 1995, a manufacturer using scheduled bulk drug in his formulation is compulsory to apply for fixation of price of formulation within 30 age of fixation of price of such bulk drug (s). Applications received in NPPA from manufacturers in Form III and importers in Form IV of DPCO are considered for price fixation.As per para 8(4), the ti me frame for granting price approval on formulation is 2 months from the date of receipt of the complete information from the company. 2. determine and Competition Issues 3. NPPA pricing methodology a. DPCO 1995 b. National Drug Pricing Policy 2002 c. National Drug Pricing Policy 2006 theatre director General (Investigation and Registration) Vs. Fulford India Ltd. Ishaan Labs (P) Ltd v Union of India Director General (Investigation And Registration) Vs. Parke Davis India Ltd. And Ors. MANU/MR/0039/2003, I(2004)CPJ15(MRTP) Director General (Investigation And Registration) Vs.Pfizer Ltd. MANU/MR/0008/1999 (2000)1complj405(MRTPC) Director-General (Investigation And Registration) Vs. Zandu Pharmaceutical works Ltd. MANU/MR/0012/1994, 199481compcas377(NULL). Director General (Investigation And Registration) Vs Biddle Sawyer Ltd. On 11/7/2001 Director General (Investigation And Registration) Vs Infar (India) Limited On 24/8/1999 Director-General (I & R) Vs only India Organisation O f Chemists And Druggists And Ors. On 1/7/1996 Director-General (Investigation And Registration) Vs Indian Drugs Manufacturers Association And Anr.On 16/8/1991 Director-General (Investigation And Registration) Vs Indian Drugs Manufacturers Association And Anr. On 16/8/1991 1992 73 Compcas 663 NULL Mars cures & Chemicals Ltd. V. The Union Of India & Anr W. P. (C) 10277/2009 & Cm Appl 8853/2009 Ranbaxy Laboratories Limited V. Union Of India Union Of India & Anr. Vs. Cynamide India Ltd. & Anr. 1987 Air 1802, 1987 Scr (2) 841 4. Canadian Patented Medicine Prices survey Board Legal Framework Policies Guidelines and Procedures Submissions by Patentees on Level of Therapeutic Improvement Comparable Dosage Forms Therapeutic Class Comparison TestReasonable Relationship Test Median multinational Price Comparison Test Highest International Price Comparison Test International Therapeutic Class Comparison Test Application of Price Tests for tender Drug Products CPI-Adjustment M ethodology DIP Methodology Criteria for Commencing an Investigation Any foodstuff Price Reviews Offset of Excess Revenues Updates to the Compendium of Policies, Guidelines and Procedures ICN Pharmaceuticals Inc. v. Canada (Patented Medicine Price Review Board) 1996 F. C. J. No. 1065 Shire Biochem Inc. v. Canada (Attorney General 2007 F. C. J. No. 1688 Conclusion

Equality, Diversity and Rights in Health and Social Care Essay

In this task I am pass jump on to be explaining what favouritism is and how it affects people around us. I am as well as going to be talking just about undercover and over billet of curse, onset or rights, biasd practice, prejudice, stereotyping and labelling, browbeat, loss of rights and also disempowerment. Discriminatory practice sullenice to make natural selections based upon their categories, like values and beliefs, sexual urge, age, public life or religion. admiting involves infringement of rights, covert and overt abuse of power, prejudice, stereotyping, labelling, bulling and abuse. If a Moslem cleaning woman wanted to do work in a health and fond sympathize with condition and didnt hurt the bank line because of her religion or flake off colour this would be discrimination. Discrimination towards a soul when working(a) in a health and social c ar orbit has to be interpreted very seriou knavish, if a psyche is found out to be shrewd a individ ual this could result in the soulfulness losing their business line. http//www.rbkc.gov.uk/healthandsocial feel for Everyone is entitles to stick their rights regard and fol number oneed, everyone is entitled to right no division what their race, religion, age or gender is.When working in a health and social financial aid orbit for utilisation an aged(a) kick home, all resident physicians have the right to choice, choice of what they want to annihilate and when they want to run through and when they want to get up in the morning. Cargon proletarians must promote the tights of the people they be caring for. Infringement of Rights is when souls individual rights argon non respected or denied. Muslim people do non eat pork or anything containing gelatine, gelatine arises from pork so when eating something Muslim people have to be aw be of what is in their food. It is against their religion to eat any type of pork substance. If a Muslim woman was been accusationd fo r in an aged finagle home and the aid workers served her pork and there were no new(prenominal) options of food she could have this would be taking a mien her rights and beliefs, this is an drill of infringement of rights. It is unaccept competent for ply to abuse their power, like making decisions without involving the fourth dimension-honored residents and non allowing the ripened to make their own choices. Covert abuse is when a soul is ab development mortal but in a secretive sly path.In a way that is hidden from anyone elder, this abuse is non somatogenetic but is the abuse of power taking away the grays right as an individual. A care worker should ask an older resident what they would like for eat but if a care worker was using covert abuse against the elderly the elderly mortal would not be given a choice on what they want for breakfast they would just get what the care worker gives them. If someone using covert abuse they are taking away the choices a n individual is entitled in any case. debauch of power is denied as a misuse of power, no matter what the context. It sens be in the government, in the home or in the work seat that the abuse of power is occurring covertly. Covert abuse is an act of discriminatory practice by someone who uses hidden use of power or authority to discriminate a someone or social sortings. much(prenominal) as age, culture, sexuality, gender, family status and health status. Overt abuse of power is when a person abuses their power in an obvious way, the abuser is often to a greater extent aggressive and physically or psychologically violent. They apprise be very abusive to the residents and earth-closet act with subversive behaviours like spying or phone-tapping, vicious name label, use sex as a gear upz for manipulation and self satisfaction, spend large amounts of notes without respect for the victims ineluctably and deny love and affection. An example of this is when a person has a sui tcase and a care worker takes money out of it on a regular basis. Overt abuse of power is also discriminatory practice, heretofore unlike covert abuse of power it is the openly use of power and authority to discriminate. http//www.blurtit.com/ Prejudices instrument judging someone before you have met them and know them.Prejudice is judgement towards people of a person because of their gender, social class, age, disability, religion, sexuality, race/ethnicity, nationality or other personal characteristics. An example of prejudice is if a care worker was talking about an elderly person who was just about to come in to the care home, the care worker whitethorn off looked at the elderly persons notes and seen that the elderly woman is Sikh, the care worker whitethorn judge the elderly person because of her religion. This is an example of prejudice because the care worker has judged the elderly without meeting her or knowing her If someone is been prejudice against this can have affect s on their health and well-being.If an elderly person feels like they are been judged because of their religion and then this could make them discriminated against. It can also make them feel lonely and could make them feel separate from other residents. The elderly person could get depressed and this then could have an cushion on her physical health, she whitethorn feel worn down, lack of cypher and this could lead to major health problems such as the immune clay going down and this could lead to infections. It is important when working in a health and social care oscilloscope that a person is not prejudiced against. http//www.simplypsychology.org/prejudice.htmlanother(prenominal) example of prejudice is if a man is evaluate into the care home and he is in a wheelchair, a care worker whitethorn have already judged the person and worked out the things he can and cannot do without meeting him. The man may be able to do many things but because the care worker has already judged what he can and cant do without meeting him this could have affects on his development. If the man in the wheelchair can walk a unforesightful surmount but the care worker does not think he should then this could delay his development with walking, the man then could stop walking the short distance he can and then in time may not be able to at all because he may not want to, or because he body will get used to not walking so when he trys it will be harder. http//www.bbc.co.uk/schools/gcsebitesize/rs/prejudice/Not everyone is the same and everyone should be handle differently according to their needs. Stereotyping is when a person or a group of people puts for example and elderly person in a received category or group because of their age, capabilities, gender or beliefs. It is important when working in a health and social care setting that a care worker does not stereotype. Stereotyping is seen as a mould of discrimination and this can have a bad affect on the person. Th e affects stereotyping can have on a person is low self esteem, if a person is affected by stereotyping they could develop low self esteem, psychic health issues such a depression, the person who is been stereotyped could feel isolated or adjourned on. http//www.bbc.co.uk/health/emotional_health/mental_health/emotion_esteem.shtm Labelling is similar to stereotyping but instead of being obscure they are one word like calling an elderly person a whiner.When an elderly person is constantly being referred as a label they stop being people and it may reduce the elderly persons self esteem, dignity and individuality. Labelling people causes them to lose motivation and self-esteem as it closes the mind of the person who sticks the label. The labeller gets a general perception of the subject and allows him no room for change or improvement. http//ezinearticles.com/?The-Harmful-Effects-of-Labelling- concourse&id=4705852 Stereotyping and labelling could be overcome if care practitio ners stopped making assumptions and looked after the elderly person to a senior high standard. When working in a health and social care setting it is important that a care worker does not bully anyone that could be staff or residents if working in an elderly care home.Bulling is a image of discrimination and is an evil act towards someone. Bullying means using your power to intimidate another person. Bullying could include staff bullying, elder staff bulling young staff or even staff bullying residents. Bullying could be giving looks to other people, a member of staff could pull a horrible look at a resident, and the resident then could feel bullied. Another form of bullying is humiliation, if an elderly person is humiliated by a member of staff then this is seen as bullying, never should a care worker humiliate or put a resident in an awkward position. This could result in low self-esteem or depression which then has affects on the persons health and well-being. There is a bull ing system which is called cyber bullying, this includes bullying from the net, email and meandering(a) phones, and this is now one of the most popular ways of bulling a person. These can be physical, verbal or written. All forms of bulling are discrimination.A form a cyber bulling is if a care worker talks to another via internet about a resident in a care home, calling the person names or picking on things about the elder, this is cyber bulling and is not accepted when working in a health and social care setting. When working in a health and social care setting abuse is not allowed, if it is physical, sexual or mental all form of abuse are not accepted and are forms of discrimination towards a person. When working in a health and social care setting abuse should not be accepted, people who work in an elderly care home or visit elderly peoples homes can also target older people and financially abuse them.Financial abuse is when a care worker regularly takes money from an elderly person, weather it stealing without them knowing if taking it from them though a threat towards them. If an elderly person feel threatened they are much likely to give into the abuse. Physical abuse is manhandling a person in a way that is not accepted or a way that hurts the person. For example if a child was sitting on the floor refusing to crusade the care worker should not handle the child in a way it will hurt them, a way of doing this would be rush them out of the way or grabbing their arm in a way that hurts them this is a form of physical abuse as the child has been hurt, this stylus is not accepted in any health and social care setting or any type of job. A professional way to solve the problem would be to talk to the child or pick the child up in a soft professional manner. agism is discrimination or unfair treatment based on a persons age.This can have an impact on someones confidence, job prospects, financial situation and quality of life, for example if an elde rly person wanted a job and they didnt get it because they were too old this would be ageism towards the elderly person. Age should not matter when getting a job and age discrimination should not be permitted when working in a health and social care setting. Another example of ageism is if a care worker was caring for an elderly person and she made a comment about the elderly person not been able to do something because she is too old this would be age discrimination. Just because a person is old it does not mean they are not capable of doing things.Ageism could also happen to a junior person, a junior person could be seen as thick because they do not have much life experience this could result in it been harder for a younger person to get a job. This could affect the younger person because they may lose self esteem and may entrust on bene lives. This type of discrimination and should not be tolerated when working in a health and social care setting. An older person may see some affects in their life because of their age, the may lose their job or be forced into redundancy so that a younger person can take their place. Some elderly people may not be entitled to disability benefit even if they throttle because of their age.The possible outcomes of discriminating against someone are * Feeling intimidated because the person could say some horrible things or make the elderly person feel alone * Feeling bullied because being discriminated against is an act of bulling * Frustrated because they talentiness not know what to do to solve the discrimination towards the, or they are not getting the right help or support * Their health may deteriorate e.g., from stress or not receiving the right care, their medicament not been given out or been given out on time, or they could receive the wrong medicine * Feel annoyed because they might not now what to do to stop the discrimination * Embarrassed to enunciate anyone because they may feel like people might laugh at them for telling or if it is a care worker discriminating the person the may feel scared to tell anyone incase it got worse or people did not believe them * Feel angry because the have not done anything wrong and do not understand why they are being picked on Marginalisation is an incumbrance of discrimination.This means being on the edge of society being moved to the edge. It is where individuals or groups are prevented from accessing services, such as health care. It is where a person is cut of from cultural and social activities this could be from family or a care worker. When a person is marginalized they are made to feel like they are different and this is different in a negative way. For example a lower class person being admitted to a private care trust because there is no room anywhere elder and being surrounded by speeding class service users. They may begin to feel like they are been treated differently. They may feel discriminated against because they are not upper cla ss. People who are socially excluded are more likely to be marginalized because they do not have many people around them, people may not want to be around them or include them because they may not have much money or may come from a poor background. http//archpedi.jamanetwork.com/article.aspx?articleid=481398Moonie et al. (2003). BETEC National Care. Oxford. Heinemann Disempowerment is when services are expected to fit in with the service rather than the service adapting to meet that persons needs. Disempowerment also means not letting a person make their own choices for themselves, for example not having their own choice what they have for breakfast or what time they get up in the morning. Their choices are made for them without considering the person first.The effect this has on the person is that they may lose all individuality because they have no choices. Another example of disempowerment is if a disabled man applies for a job, his disability is that he is wheelchair bound and h e does not get the job because he is in a wheelchair. The reason why he does not get the job is because the building does not have wheelchair access. This is disempowerment towards the person because the place does not fit around him he has to fit around the complications.

Private Detectives and Investigators

By the time I am grown and hasten a family, I want to be a Private Detective and Investigator. This is aroundthing that Ive wanted to do since I was a kid. I know it give be hard, but it is my dream note. Private emissarys and investigators assist legion(predicate) muckle and businesses by finding and analyzing valuable information. They connect clues to revel facts about own(prenominal) matters. The assistance of a private detective and investigator can involve being a celebrity protector, or finding evidence including preemployment impediment and individual background profiles.Some investigators compute crimes and provide assistance in crook and civil liability cases. They are sometimes hired to investigate individuals. most(prenominal) detectives and investigators are hired to perform physical surveillance. They may also wait peoples homes, locations, and cars. Private detectives and investigators could earn up to $41,000 to $60,000 in a month. The amount made depends on the employer, their specialty, and the area that they work at. The lowest a private detective and investigator can make in a month is $23,000 and the highest that can be made is $76,000 depending on the area.There are no formal education subscribements for most private detectives and investigators. Many companies require a postsecondary degree. College courses in criminal justice and police science are suggested and helpful. Although some companies require related friendship, some people start working as soon as they graduate from college. An associates degree or bachelor degree in criminal justice, police science, and police investigations is required. or so of the work that private detectives and investigators do is gyped on the job.New investigators forget ordinarily start by learning how to use databases to gather information. The training that is genuine depends on the agency. Because detectives and investigators work with changing technologies, some of them never st op training. They learn the latest methods of many tasks by attending conferences and courses offered by different schoolmaster associations. Most states require detectives and investigators to be licensed. In the states that do not require them to be licensed have strict requirements and regulations.Some detectives and investigators receive a security to show that they completed a certain field. To receive this award, employees must have five years of investigation experience. They must satisfy the educational requirements and continuing-training requirements. They must also pass written and oral exams. Most private detective agencies are small, so there is little room for advancement. Usually, there are no defined ranks or steps, so advancements include a demonstrate in salary and assignment status.Many detectives and investigators start their own agencies after gaining experience and receiving many advancements. Some detectives and investigators may be raised to supervisor or manager of the security or investigations department. Private detectives and investigators held about 500 jobs in 2008 in Memphis, TN. About 21 percent were self employed, which means they employ being a detective as a second job. In the Memphis area, around 41 percent of detective and investigator jobs were in investigation and security services, which included private detective agencies.The rest of the employees in Memphis, TN worked for the most part in State and local government, legal services firms, department or general merchandise stores, employment services companies, insurance agencies, and banks. A stripe of competition is expected for most jobs like this because private detectives and investigators careers attract many qualified people. Most of the qualified people include many infantile people who have retired from law enforcement and military careers. The best opportunities for new job seekers will be in entry-level jobs in detective agencies. There will be a lot of opportunities for certain types of detectives and investigators.

Police History

Teresa Kohl ever wondered where policing came from? In this paper we be breathing come in to explore the archives of policing and how it developed in the States from the beginning. At the same time we atomic number 18 going to explore the deferent policing styles used In America finished with(predicate) away history. After we will then look at the division of patrol In modern times In America. Historical teaching of Policing and Styles just about kat once that America adopted its original policing styles from Great Britain, engendering our ancestors completely came from their earlier colonizing everywhere here.When the prototypal Europeans landed on the shores they had to cheer themselves and distinguishables from the flock that did not want them here. All workforce and able bodied infantile boys were in charge up of policing up the reach. Once everything settled d aver and everything started to fill to a greater extent situated Into more(prenominal) org anized towns. The arbitrator of the Peace was created to protect the colonies and backing order. Criminals were commonly put in stocks in the middle of town to assume their sentence to caller. Eventually towns were growing to much and turning into cities where Justice of the field pansy would Just not work anymore. In 1636 the city of capital of Massachusetts schematic Night Watch, which idea worked reasonably well as enormous as the bea remained a rural and agrarian one (Sabbath, n. D. ). You could scan that the darkness survey was a communal and Informal way of policing, Volunteers were In charge of walking the streets and catching for stirs or any discourtesys being committed. When a fire or crime was committed the iniquity watchmen would shout out peculiar(a) to where the locals would wake up and hopefully take care of the task.Since the night watch was mostly made of volunteers it usually would have men that cessation or drink while on watch, which would obv iously diagnose it to where it would not work. The cities would alike use night watch as a penalization for pot trying to avoid the military or as a sentence for a crime. Not until 1833 was a daylight watch employ which carried out the same tasks as the night watch object Augmenting the watch system was a system of constabulary constables, official law en effectment officers, usually paid by the fee system for warrants they served.Constables had a variety of non-law en soak upment functions to effect as well, including serving as land surveyors and verifying the accuracy of weights and measures. In galore(postnominal) cities constables were given the responsibility of supervising the satellites of the night force (Potter, 2013). These first jurisprudence forces were made up of full time employees rather than volunteers or people voluntary to watch the streets. By having a set jurisprudence force cities were then able to set up rules and enforce them.Each found natur al law force was also able to establish and implement its own trite operating systems rather than have everyone do their own thing. The departments also had to closure to higher political science agencies rather than Just them selves. natural law in ultramodern Society Police now have a litter more responsibilities than most people realize. Police are not only in charge of keeping order and serving and protecting the people. They are now in charge of protecting against terrorism, and extremists.Police storyHistory of Police John C. Dale CJA214 10-06-2012 James Ward History of Police If one were to ask, anybody in todays society there would be an overwhelming consensus that natural law are necessary and a very blue-chip to keeping individuals and seat safe from the criminal element. The earliest cognize legal philosophy forces were in antediluvian China. The persons assigned to this duty were cognize as prefects and carried out their duty from 771-476 B. C The prefecture system developed in both the Chu and Jin kingdoms of the Spring and Autumn period.In Jin, lots of prefects were dispersed and traveled across the state, with each individual having limited self-assurance and employment period. There were different levels of prefects with different levels of authority. In Ancient China, prefects worked for the government as officials plant by local judges. The judges who appointed prefects describe to higher authorities such as governors, the emperor of the dynasty then appointed the governors. The prefects over cut the civil administration of their prefecture, or legal power.Another earliest form of police forces were in the Roman Empires military. In most of the Empire, the Army, rather than a dedicated police organization, provided security. Local watchmen were hired by cities to provide any(prenominal) extra security around 63 B. C. -1480 A. D.. Local judges known as procurators fiscal and quaestors were called in to investigate crimes. The Emperor Augustus created 14 wards the wards were protect by seven squads of 1,000 men called vigiles, whose main duty was to act as firemen and night watchmen. Other duties were apprehend thieves, robbers and runaway slaves (http//en. ikipedia. org/wiki/Police). The first formal police agency has English roots and was started in Britain around 1200. From this earliest known formal police agency a term known as comes stabuli derived the first constable and sheriff. It was the constables job to hold a particular office, most commonly in the law enforcement division. The office of constable can vary significantly in different jurisdictions, with each jurisdiction giving a different rank and limitation of power. A constable is commonly the rank of an officer within the police.Within this bare-ass formal police agency the roles of bailiff, a person who watches over the prisoners, and watchmen, a person who watches over and protects property, assets, or people were schematic. The Stat ute of Winchester in 1285 brought about the British codification of police practices this helped greatly to form a unified police society. In the 1736 a high tax on Gin was enacted which led to thorough rioting in the streets known today as the Gin Riots. due(p) to this extreme outcry from the public the 18th and 19th century saw the modern police forces as we most commonly recognize them today created.In 1829, Sir Robert Peel formed what is known as Londons new police, the worlds first modern police. Bobbies were metropolitan police fragments and the belief of this agency was to discourage crimes, and preventative patrolling of the streets specifically looking for for crimes that were in the act or getting criminals off the street. These new police were known to walk a beat a specific area under their watch that they were in charge of maintaining order and reducing crimes through prevention.Under Sir Robert Peel, the first total uniformed police forces were established wish s uper resembled a military organization. As the immigrates transitioned over to America, this type of patrolling was adopted therefore leading us to the colonial period of policing. In colonial America during the 1630s early colonists followed the English style of policing. Watch and Ward systems were established that required the duties of everyone who wanted to act as a law iceman but offered no pay or provision.Everyone looked out for each other and monitored the behaviors of others. The focus of the watches and wards was more centered around moral and civil obligations, not criminal. In colonial America when a rich person did not want to do their fair share of the duties, they would simply pay somebody to do it for them. Philadelphia was the first large city to pay offers starting in 1658, the officers of each city were judge to solve their own crimes, and the national sureness of probes was a long time away.In frontier America, the new lawmen had left their cultures fuck ing and had to deal with new and unusual cultures in the West, including unknown and inhospitable Indian territories. U. S. Marshals enforced federal law only. These men had no training or pay and they were strictly volunteer. Due to the new cultures, the inhospitable landscapes and Indian tribes these volunteer marshals faced many adversities. During the gold rush of the 1840s the earliest mining camps were extremely dangerous places, order and law was take to the Vigilante Committee became the first organized justice system in these towns.Police in contemporary society are known as COPPS (community orientated policing and problem solving). These men and women are primarily employed to reduce crime secondly, the other goal of COPPS is to identify community needs such as individuals in distress etc. Talking to citizens on the streets and participating in programs such as D. A. R. E (drug abuse resistance and education). With modern day law enforcement being regulated by two differ ent entities, the U. S. Federal government and the local or state agencies there can be a conflict of interests.The main duties of the local and state police forces are to respond to calls, provide backup, help local and federal detectives to secure a crime scene, aid individuals who are in distress and are expected to be the first responders. The role of the government law enforcement is to oversee the large picture of securing the nation as a whole. This includes the Federal Bureau of Investigation who investigate broad national crimes and will come to the aid of major(ip) cases involving local state authorities.This relationship affects modern police practices by service of process to share information between two agencies that can learn valuable aspects of policing from each other. Conflict may arise by some of the different practices being rejected by a particular law enforcement force but in my opinion, the role between the two entities is more respectable than detrimental and helps us to live in a modern society that has effective police forces. References 1. http//en. wikipedia. org/wiki/Police Reference Wikipedia. (2012). Police. Retrieved from http//http//en. wikipedia. org/wiki/PolicePolice HistoryTeresa Kohl Ever wondered where policing came from? In this paper we are going to explore the history of policing and how it developed in America from the beginning. At the same time we are going to explore the deferent policing styles used In America through out history. After we will then look at the role of police In modern times In America. Historical Development of Policing and Styles Most know that America adopted its original policing styles from Great Britain, engendering our ancestors all came from their before colonizing over here.When the first Europeans landed on the shores they had to protect themselves and others from the people that did not want them here. All men and able bodied young boys were in charge of policing up the area. Once eve rything settled down and everything started to get more situated Into more organized towns. The Justice of the Peace was created to protect the colonies and keep order. Criminals were usually put in stocks in the middle of town to pay their sentence to society. Eventually towns were growing to much and turning into cities where Justice of the peace would Just not work anymore. In 1636 the city of Boston established Night Watch, which idea worked reasonably well as long as the area remained a rural and agrarian one (Sabbath, n. D. ). You could say that the night watch was a communal and Informal way of policing, Volunteers were In charge of walking the streets and watching for fires or any crimes being committed. When a fire or crime was committed the night watchmen would shout out odd to where the locals would wake up and hopefully take care of the problem.Since the night watch was mostly made of volunteers it usually would have men that sleep or drink while on watch, which would ob viously make it to where it would not work. The cities would also use night watch as a punishment for people trying to avoid the military or as a sentence for a crime. Not until 1833 was a day watch implemented which carried out the same tasks as the night watch except Augmenting the watch system was a system of constables, official law enforcement officers, usually paid by the fee system for warrants they served.Constables had a variety of non-law enforcement functions to perform as well, including serving as land surveyors and verifying the accuracy of weights and measures. In many cities constables were given the responsibility of supervising the satellites of the night force (Potter, 2013). These first police forces were made up of full time employees rather than volunteers or people voluntary to watch the streets. By having a set police force cities were then able to set up rules and enforce them.Each established police force was also able to establish and implement its own st andard operating systems rather than have everyone do their own thing. The departments also had to answer to higher government agencies rather than Just them selves. Police in Modern Society Police today have a lot more responsibilities than most people realize. Police are not only in charge of keeping order and serving and protecting the people. They are now in charge of protecting against terrorism, and extremists.

The Return: Nightfall Chapter 6

I express, see start , Meredith repeated to Carolean, still quietly. Youve said issues that neer should wear been said in any civilized place. This happens to be Stefans place and, yes, its hisplace to order you out, too. Im doing it for him, though, because he never would ask a girl and a former girlfriend, I susceptibility add to get the hell out of his direction. matte cle ard his throat. Hed stepped gage into a corner and e real one and only(a) had forgotten round him. Now he said, Carolean, Ive cognize you way too long to be formal, and Merediths right. You want to say the word form of boil downgs youve been maxim to the graduate(prenominal)est degree Elena, you do it someplace faraway from Elena. scarcely, look, theres one thing I hit the sack. No matter what Elena did when she was was downhere onwards his vowel system dropped a micro in wonder, and decorous knew that he meant, when Elena was here on Earth to begin with shes as close to an angel i nstantlyadays as you squeeze out get. Right now shesshes alone He hesitated, stumbling for the right rowing.Pure, Meredith said easily, filling in the blank for him.Yeah, monotone agreed. Yeah, pure. Everything she does is pure. And its not standardized any of your nasty words could stain her, anyway, tho the rest of us just dont give care hearing you discipline. on that point was a low Thank you from Stefan.I was already going, Caroline said, now through with(predicate) her teeth. And dont youdare preach atme about purity Here, with tout ensemble this going on You plausibly just want to watch it going on yourself, 2 girls kissing. You likely Enough. Stefan said it almost expressionlessly, that Caroline was swept score her feet, up and out of the door, and deposited there by invisible hands. Her purse trailed aft(prenominal) her. wherefore the door quietly shut.Fine hairs rose on the back of becomings neck. This was supply, in such amounts that her psychic senses w ere stunned and temporarily paralyzed. Moving Caroline and she wasnt a sm all(prenominal) girl now that took Power .Maybe Stefan had changed just as much as Elena had. Bonnie glanced at Elena, whose pool of serenity was riffle because of Caroline.Might as well take her mind off it, and possibly make herself worthy of athank you from Stefan, Bonnie thought.She tapped Elenas knee, and when Elena turned, Bonnie kissed her.Elena broke the kiss very quickly, as if afraid to set off some holocaust again. just Bonnie saw at once what Meredith had said about it not being sexual. It wasmore like being examined by someone who utilize all her senses to the fullest. When Elena moved away from Bonnie she beamed at her just as she had at Meredith, all the distress washed away by yes, thepurity of the kiss. And Bonnie felt as if some of Elenas tranquility had soaked into her.should have cognize better than to bring Caroline, Matt was saying to Stefan. Sorry about justting in. But Iknow Ca roline, and she could have gone on ranting for an otherwise half hour, never actually leaving.Stefan took care of that, Meredith said, or was that Elena, too?It was me, Stefan said. Matt had it right she could pass on talking forever without actually leaving. And Id just as fain nobody run Elena down like that in my hearing.Why are they talking about those things? Bonnie wondered. Of all state, Meredith and Stefan were least inclined to chatter, barely here they were, saying things that didnt really need to be said. Then she realize it was for Matt, who was moving slowly however with determination toward Elena.Bonnie got up as quickly and as lithely as if she could fly, and managed to pass Matt without looking at him. And thusly she was joining Meredith and Stefan in small talk well, medium-small talk about what had just happened. Caroline made a bad enemy, everyone agreed, and nothing seemed to train her that her dodges against Elena always backfired. Bonnie would bet tha t she was hatching a new scheme right now against all of them.She feels lonely all the time, Stefan said, as if nerve-racking to make excuses for her. She wants to be accepted, by anyone, on any terms but she feels apart. As if nobody who really got to know her would trust her.Shes defensive, Meredith agreed. But youd de darte shed showsome gratitude. After all, we did rescue her and save her life just over a week ago.There was more to it than that, Bonnie thought. Her intuition was trying to signalise her something something about what might have happened in the first place they had been able to rescue Caroline but she was so angry on Elenas behalf that she ignored it.Why should anybody trust her? she said to Stefan. She sneaked a peek behind her. Elena was definitely going to know Matt anywhere, and Matt looked as if he were fainting. Carolines beautiful, sure, but thats it. She never has a earnest word to say about anybody. She plays games all the time and and Iknow we used to do some of that, toobut hers are always meant to make other people look bad. Sure, she can take mostguys in a emergent anxiety swept over her, and she spoke more loudly to try to push it away but if youre a girl shes just a pair of long legs and big Bonnie stopped because Meredith and Stefan had frozen, with identicalOh-God-not-again expressions on their faces.And she similarly has very decent hearing, said a shaking, threatening voice from somewhere behind Bonnie. Bonnies snapper leaped into her throat.That was what you got for ignoring premonitions.Caroline Meredith and Stefan were both trying for damage control, but it was too late. Caroline stalked in on her long legs as if she didnt want her feet to touch Stefans floorboards. Oddly, though, she was carrying her high heels.I came back in to get my sunglasses, she said, still in that trembling voice. And I heard enough to know now what my so-called friends think of me.No, you didnt, Meredith said, as rapidly eloqu ent as Bonnie was stunned mute. You heard some very angry people letting off steam after youd just insulted them.Besides, Bonnie said, suddenly able to speak again, admit it, Caroline youhoped youd hear something. Thats why you took off your shoes. You were right behind the door, listening, werent you?Stefan shut his eye. This is my fault. I should have No, you shouldnt, Meredith said to him, and to Caroline she added, And if you can tell me one word we said that isnt true, or was hyperbolise except maybe for what Bonnie said, and Bonnie isjust being Bonnie. Anyway, if you can point to one word of what the rest of us said that isnt true,Ill require your pardon.Caroline wasnt listening. Caroline was twitching. She had a facial tic, and her lovely face was convulsed, lightless red, with fury.Oh, youregoing to beg my pardon all right, she said, wheeling to point her long-nailed forefinger at each of them. Youreall going to be sorry. And if you try that that witchcraft- lamia ty pe thing on me again, she said to Stefan, I have friends real friends whod like to know about it.Caroline, just this afternoon you signed a contract Oh, who gives a goddam?Stefan stood up. It was phantasma now inside the small room with its dusty window, and Stefans nighttime was thrown before him by the bedside lamp. Bonnie looked at it and then poked Meredith, as the hairs tingled on her arms and neck. The fag end was surprisingly dark and surprisingly tall. Carolines shadow was weak, transparent, and short an imitation shadow beside Stefans very real one.The thunderstorm note was back. Bonnie was shaking now trying not to, but inefficient to stop the shivering that had come on as if she had been thrown into glacial water. It was a cold that had gotten directly into her bones and was ripping layer after layer of heat off them like some greedy giant, and now she was beginning to shakehard.Something was happening to Caroline in the darkness something was coming from her or comingfor her or maybe both. In any case, it was all around her now, and all around Bonnie, too, and the tension was so thick that Bonnie felt choked, her heart pounding. Beside her, Meredith practical, level- dubiousnessed Meredith stirred uneasily.What ? Meredith began in a whisper.Suddenly, as if it had all been exquisitely choreographed by the things in the dark the door to Stefans room slammed shutthe lamp, an ordinary galvanic one, went offthe ancient rolled-up shutter over the window came rattling down, displace the room into sudden and complete darkness.And Caroline bellowed. It was an awful sound raw, as if it had been stripped like meat from Carolines backbone and yanked out of her throat.Bonnie screamed, too. She couldnt servicing it, although her scream sounded too faint and too breathless, like an echo, not the coloratura job that Caroline had done. Thank God that at least Caroline wasnt screaming any longer. Bonnie was able to stop the new scream buildin g in her own throat, nevertheless though her shaking was worsened than ever. Meredith had an arm around her tightly, but then, as the darkness and the silence went on and Bonnies shaking only continued, Meredith got up and heartlessly passed her to Matt, who seemed astonished and embarrassed, but seek awkwardly to hold her.Its not as dark once your eyes get used to it, he said. His voice was creaky, as if he mandatory a befuddle of water. But it was the best thing that he could have said, because of all things in the world to fear, Bonnie was most afraid of the dark. There werethings in it, things that only she saw. She managed, despite the terrible shaking, to stand with his support and then she gasped, and heard Matt gasp, too.Elena was glowing. non only that, but the glow elongated out behind her and far to either side of her in a pair of what were beautifully defined, and undeniablythere locomote.She h-has wings, Bonnie whispered, the stutter caused by her shaking sort of than by awe or fear. Matt was clinging toher now, like a pip-squeak he obviously couldnt answer.The wings moved with Elenas breathing. She was sitting on thin air, steady now, one hand held out with her fingers all spread in a gesture of denial.Elena spoke. It wasnt any language that Bonnie had heard before she doubted it was any language people on Earth used. The words were sharp, thin-edged, like the splintering of myriad shards of crystal that had fallen from somewhere very high and very far away.The shape of the wordsalmost made sense in Bonnies head as her own psychic abilities were sparked by Elenas awesome Power. It was a Power that stood tall against the darkness and now was sweeping it asidemaking the things in the dark scamper away before it, their claws scritching in all directions. Ice-sharp words followed them all the way, dismissive now.And ElenaElena was as heartbreakingly beautiful as when shed been a vampire, and seemed almost as pale as one.But Caroline was shou ting, too. She was apply powerful words of barren Magic, and to Bonnie it was as if the shadows of all sorts of dark and horrible things were coming from her mouth lounge lizards and snakes and many-legged spiders.It was a duel, a face-off of magic. whole how had Caroline learned so much dark magic? She wasnt even a witch by lineage, like Bonnie.Outside Stefans room, surrounding it, was a strange sound, almost like a helicopter. Whipwhipwhipwhipwhip It terrified Bonnie.But she had to do something. She was Celtic by heritage and psychic because she couldnt avoid it, and she had to help Elena. Slowly, as if making her way against gale-force winds, Bonnie stumbled to put her hand on Elenas hand, to continue Elena her power.When Elena clasped hands with her, Bonnie realized that Meredith was on her other side. The light grew. The scrabbling lizard things ran from it, screaming and tearing at each other to get away.The side by side(p) thing Bonnie knew, Elena had slumped over. The wi ngs were gone. The dark scrabbling things were gone, too. Elena had sent them away, using tremendous amounts of energy to overwhelm them with White Power.Shell fall, Bonnie whispered, looking at Stefan. Shes been using magic so strong Just then, as Stefan started to turn to Elena, several(prenominal) things happened very ready, as if the room was caught in the flashes of a strobe light.Flash. The window shade rolled back up, rattling furiously.Flash. The lamp went back on, revealing it was in Stefans hands. He must have been trying to fix it.Flash. The door to Stefans room opened slowly, creaking, as if to make up for slamming shut before.Flash. Caroline was now on the floor, on all fours, groveling, breathing hard. Elena had won.Elena fell.Only inhumanly fast reflexes could have caught her, especially from across the room. But Stefan had tossed the lamp to Meredith and was across the distance meteoric than Bonnies eyes could follow. Then he was retentivity Elena, encircling he r protectively.Oh,hell , said Caroline. Black trails of mascara ran down her face, making her look like something not quite human. She looked at Stefan with unconcealed hatred. He looked back soberly no,sternly .Dont call on Hell, he said in a very low voice. Not here. Not now. Because Hell might hear and call back.As if it already hadnt, Caroline said, and in that moment, she was pitiful unconnected and pathetic. As if she had started something she didnt know how to stop.Caroline, what are you saying? Stefan knelt. Are you saying that youve already made some bargain ?Ouch, Bonnie said, suddenly and involuntarily, shattering the ominous mood in Stefans room. One of Carolines broken nails had left a trail of blood on the floor. Caroline had knelt in it, too, making things pretty messy. Bonnie felt a sympathetic vibrate of pain in her own fingers until Caroline waved her bloody hand at Stefan. Then Bonnies sympathy turned to nausea.Want a lick? she said. Her voice and face had c hanged entirely, and she wasnt even trying to hide it. Oh, come on, Stefan, she went on mockingly, youdo drink human blood these days, dont you? Human or whatever she is, whatever shes become. You two fly like bats together now, do you?Caroline, Bonnie whispered, didnt yousee them? Her wings Just like a bat or another vampire already. Stefans made her I saw them too, Matt said flatly, behind Bonnie. They werent bat wings.Doesnt anybody have eyes? Meredith said from where she stood by the lamp. Look here. She bent. When she stood again she was holding a long neat feather. It shone in the light.Maybe shes a white crow, then, Caroline said. That would be appropriate. And I cant believe how youre all all cower on her as if she were some sort of princess. Always everybodys little darling, arent you, Elena? head it, Stefan said.Everybodys, thats the key word, Caroline spat.Stop it.The way you were kissing people one after another. She gave a theatrical shudder. Everyone seems to h ave forgotten, but that was more like Stop, Caroline.Thereal Elena. Carolines voice had become pretend-prissy, but she couldnt keep the venom out, Bonnie thought. Because anyone who knows you knows what youreally were before Stefanblessed us with hisirresistible presence. You were Caroline, stop right there A slut Thats all Just a cheap, anybodysslut

Andy Warhol Term Paper

Term Paper on Andy Warhol The guileist that had the most in allure in the 20th Century was Andy Warhol. His life was much(prenominal) a beat from the beginning he contracted rheumatic f perpetually at a young age and had neurological problems. He was born of p bents that were from Czechoslovakia and move to Pittsburgh in the beginning his birth on August 6, 1928. His mother had a huge do work on his device and would buy him candy bars as a reward for painting. His father died when he was young and his older brother took disquiet of him while his mother worked.E rattling day his brother would make him Campbell soup and a sandwich for lunch. That deeplyr became the focus of integrity of his painting series. Julia his mother st blinded winning him to free Saturday devicework classes at a local museum. Andy would stay late and wonder the museum focusing e really detail of the paintings. His father piece diversion the funds for Andy to go to college. In 1949 he graduated from Carnegie Institute of Technology. He besides showed signs of having Espaliers Syndrome or Autism by dint ofout his life. In his teenaged years he had some(prenominal)(prenominal) nervous breakd causes and was almost suspended from college.He was real socially fumbling and was very self conscious of his looks. He had nose Jobs and skin stopping point processes do to help with the red splotches on his face that was a yield of the rheumatic fever from his childhood. Andy moved to New York and was determined to get a Job in commercial art to ultimately become far-famed. He started hanging out a a little cafe in Manhattan called Serendipity. At this snip Marilyn Monroe was al ports with her friends in that location so she became the object of Andy obsession at that time. This is probably why she is seen in his later works.This time fulfilment in his life allone referred to him as Raggedy Andy because he was always seen in the aforementioned(prenominal) clothes and c arrying a brown paper gag with all his drawings in it. He was struggling with his homosexuality and his fear of imperfection in himself. thither were several attempt at having a relationship, solely they ended with him very depressed for days. After making the conscious decision to change his realise on this and forget about it so he could focus on his art. He wanted so desperately to become an recognized artist in the art community. That came later that he intended , but with much fame than he could ever imagine.Antas work took on so much heart and soul and was a mirror of life under all the masks that everyone wore. He saw people from the inside and was noted at detecting retreats in people. The visor of his art locomote was when he opened the Factory where he would put one across lavish parties and would begin dabbling in the film industry. Critics were very harsh on Antas first films such as Sleep an 8 hour extensive movie filming a man sleeping. When asked about why he would film that he replied why not the man was his friend and he go forth his door unlocked. He had a desire to show sweetheart and greatness in the most plain things.His studio gave people from all walks of life a place to come and be their self. He proves these people and enjoyed them begin there while he created his art work. The atmospheric state he created in the Factory was what is refereed to as the start of the asss. He was very sensitive to more things so he would r arly indulge in any of the drug taking parting that was going on approximately him. Instead he would Just watch everyone and that was like his inspiration for his art. and he did have a slight summariseiction to amphetamines that he refereed to as giving him the power to do more work.He was able to be a art creating machine. He was quoted at saying you should Just keep creating art even when others think it is not good. That was his drive he adapted later all his failures he endured along the ay. Afte r Andy survived an assignation attempt that left him in the hospital for several weeks his art began to change. He was more emerged in the serial reproduction of images in his art work. He was asked to do a portrait of a congress woman and he took her all all over the town to photo strip booths with a baggie of coins he coached her through separately picture session.Then he took them back and screenland printed them in a series and she said it was the best representation of her portrait she could of ever imagined. The coaching in the photographs will later be a precursor to his directing career. Andy Whorls art will withstand the test of time and he became everything he ever imagined his self to be. The piece of artwork that had the biggest impact on Andy Whorls art career was a series of 32 paintings of all the varieties of Campbell soup cans. These paintings were created after Andy had several years of failed attempts to get his art work known.Always unsure of his direction wit h his own art it was important to Andy to get the opinion of his friends. After focusing on his painting skills so much that he was painting normal effortless household cleaners and objects over and over until he Hough it was perfect. He au thustic a new form of painting it got rid of brush strokes and drippage marks. It had clean cut perfect edges. At this time in the art era it was Jackson Pollocks influence in art this was out of the art realm of the time. He did some coca cola paintings like this then moved on the the soup cans after one of his friends saying he should paint customary stuff like soup cans.The Fears Gallery in Los Angels, California exhibited the entire collection for a few weeks. After that time Irving Blue called Andy and told him that for agreements he can not explain the time he pent with the paintings have changed him in such a positive way that he wanted to purchase them. He bought he collection for $1,000 and change the collection to the Museum of Mo dern Art for 5 Million dollars. The Thirty-two paintings were done in 1962 the canvases were all the same size of it (20 x 16&8243) with a chosen medium of Synthetic polymer paint. from each one can is a distinguishable tint labeled on the front. The cans are all similar on the outside, but upon close observation I noticed that each top had a series of missing spots where the glare was different on each can. I then observed the them all as a sort out and realized that it presents society and how by genetic makeup we are all the same, but in reality we are all very different complex creatures capable of so some(prenominal) amazing things. This represented rely for achieving greatness. Before this time Antas art was viewed as lacking a steamy community to the viewer.When he sold the collection to Irving he made him bind to keep it as an complete collection because Andy said they were all conceived at the same time. They are all still intact and together as a completely collec tion to be viewed at the Museum Of Modern Art. This set of paintings were very dear to Andy and had a very personal connection to them. face back at his childhood after his father died the soup was the moreover stable thing in his life at that time. He had it habitual and he always felt that the most ordinary objects in our everyday lives geted to be shown for their simple beauty.He wanted everyone to see beauty and know beautiful. There is another element to these painting that everyone can connect to. Each one is entirely different than the next yet as a group are all the same. The detail that he took to individualize every one could be compared to the work of god. He was raised Byzantine Catholic and went to church every week with her. The Religious influence in his art was from this time period in his life. He was a very shelter boy and at church he would sit and stare at all the religious artwork. This artwork was opalescently colored portraits on gold plates on a grid f rame of the back wall of the church.This was how he portrayed a painting he did right after Marilyn Monomers final stage in 1962. This painting was called Golden Marilyn Monroe. He was able to achieve this repeat printed look by silk screening all the images onto the paintings. There was a technique he developed where he would paint the color on the canvas then screen print the image over the color. This is why in this painting you see the lip color go beyond where the lips are printed and the eye shadow looks like a child put it on. overly the hair line is very Ronald McDonald looking.The precision it took to screen print on a painted canvas had to be very hard. This technique helped him add a color element to the commercial print art arena he painted in. The idea behind the Marilyn paintings was to show fame in mess society. This was Just the start of Antas famous people paintings in this time period. This was refereed to as the death and fame period in his art work. Some of his subjects were Elvis Presley and Ann Taylor. When Andy moved to New York he would sit in the ice cream betray and watch Marilyn so this painting was a way for him to immortality her forever.That is why she was border by gold to show a heavenly portrayal and gave her bright colors similar to the church paintings. This painting is one of them most famous paintings of Marilyn and can been seen on so many things from clothes to purses and even resound covers. This tribute he did to here has stood the test of time as did the Campbell soup can it is still the same after all this time. This painting also represents Antas quest for beauty and how he connected beauty to fame. Marilyn was the perfect proceed of beauty and fame.After this series of paintings he moved on to some more gruesome screen prints of car crashes to show people the reality of what the word was reporting. He also wanted to pay tribute to people and things that are forgotten or lost in everyday life. Also he was noted as having the need to leave his influence in history. The reason I chose Andy Warhol is my desire to be a graphic artist and he had such an insight in the start of pop art. He was such a genius of his time with how he over came so many things. I could connect with him in so many ways through his art ND his personal life.His struggle to stratum took so many turns before he made it. I totally understood his need to become a machine with making art. I have late started using markers in all my paintings and I can get one done a day where when I was painting them all by hand it took weeks. I am now extremely interested in learning more about screen printing to help me secureness up the process and to use my own photographs. Just to do some paintings in his paint style with the paint first then screen print over it would be a lot of fun. I issue how quick he could produce art they aid he created brim of paintings in a month.Also I loved how all the Campbell soup paintings were 1 6 x 20&8243 that is the size of all my paintings and is a commonly meth artist canvas size. I do series of paintings on this size and from learning about his techniques I realized my art style is very similar. Even my husband said its like you are looking in a mirror isnt it and that is very true. Andy had a huge personal connection to his are it helped him deal with all of his questions about life. It is almost like there is a quest to push all the limits of a subject to purify understand it.

College Life

I said. WOW. Then I went near to my Chemistry Class. College life is a life of freedom. I remember my first- association honours degree day at college. I had looked forward to this day from my school days. biography at college meant for me a new life. When I entered my college for the first day, I looked around with a mixed feeling of perplexity and joy. I was puzzled as I was not habituated to the college- focusings of things. The students in batches were moving up and down the corridors for their classes. The profs were coming smilingly and exchanging greetings with the students in a friendly manner. The first item on the routine was a lecture on Plane and Trigonometry.I joined my class in path GV208. I arrived earlier than my Professor. I sat beside a white guy with blue shirt, next to him was another guy with delightful complexity. With too much confidence, I introduced myself and asked their names. Bon Axl and Keil Cerbito. I remembered the girl whos sit down next to me, shes just using her cell phone that time. AS IF SHE WAS TEXTING HAHA ?. I know that shes shy. Afraid to socialize. It was Ms. Josephine Macasiebs Math class. The professor came with the attendance register. After finishing roll-call, she gave us our assignments. What impressed me most was the way she smiles.She advised us to take the maximum advantage of college-life. Consulting my days routine I found that the next was my break. This gave me a chance to set a tour round the college premises. I noted with a sentience of relief that I would no longer be confined to the comparable room for hours together as I used to be in high school. I went to the Canteen with my newly met friend. It was a big room with plenty of noise. The senior students were there, talking, gossiping or discussing things. Then I maxim my seatmate whos texting with my other classmate and Jennifer Pulongbarit was her name. Pulong for short and Krina Doria, a valedictorian.

Dior Omni Channel

Luxury Retail Man climb onment single(a) Assignment Luxury Brands Digital &038 OMNI Retail Strategies Decoding DIOR deoxyribonucleic acid effeminate Princess Sexy CODES Cann historic period K non &038 Oval Rose Flirtatious Francaise Avenue Montaigne unexampled Look Distri stillion dodge Dior beaut is following a multi-channel statistical distri howeverion strategy humanwide. Mainly sell products at wholesale to dealers and retailers including department stores. overly sell beauty products in blemish retail store unitedly with ready-to-wear section. Retail Presence With growth such(prenominal)(prenominal) high than the clean in its competitive market, Dior knockout continued to gain market division glob completelyy. Dior beauty achieved clear achievementes in any product categories start from perfumes for twain men and women, then befoolup, and fin wholey the skinc be segment. On-line and Digital scheme Using the web and kind media is a new trend for prodigality fire commemorates. But being groundbreaking and ambitious while being patriotic to the highlife scene is non an easy game to play. Dior sweetheart is boilers suit growing in an impressive way. With a strong support from LVMH Group, Dior dish antenna is positively developing in diverse digital channels in mature and emerging markets, through two mainstream media and some chic platforms. Although Dior knockout models a good example for high life f all(prenominal) guys in online and digital strategy, it still failed to clear the top 10 list of the digital competency of 56 beauty shufflings according to L2s annual Digital IQ Index benchmark. Can we equally feel the comparable Dior? How erectful Dior stunner convey its crack deoxyribonucleic acid and codes, culture, values, quality, craftsmanship and exclusivity on? line? Dior apricot doesnt create a totally new website which is independent from Dior. In this way state keep potencely get the whole composition active the trade name DNA. Dior sweetheart segment is divided into three concomitant parts Perfume, Makeup and Skinc be. The wel sleep with pages of these three parts be all filled with the new streamlet. Each division is puff up-organized and user friendly. People tail assembly immerse in the Dior earthly concern with products introduction, show kitchen stoves, and abundant knowhow motion-picture shows. While browsing, citizenry can excessively get advise by a unanalyzable click. novel Campaign Brand Hi stratum Products culture &038 clear solicitation name Easy to choose Direct connection with friendly media enter Cannage Personalized advice codification Oval Craftsmanship http//www. ior. com/beauty/fra/fr/the_house_of_dior/ power/th/mur_de_ nones/ power. html Various mental pictures can show heap the shuffling hi fiction, culture and value proposition. They too create an atmosphere of exclusivity and provide a guarantee of high q uality. afterward selection, clients can easily open their bear account and take the order online. Easy to order Clients recommendations The challenges It is reasonable that the Dior formalised site can victorfully convey its print DNA and exclusivity online(a)(a)(a). However, not all the customers visit the formal site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such(prenominal)(prenominal) as Sephora, Harrods, Taobao, etc. These websites differ from each other, then how to keep the viscidness of the stake DNA with the necessity of adapting to distributors style and local culture punctuate is a huge challenge. Besides, creating a sumptuousness customer experience and also educating its customers on-line is definitely not easy to achieve. shell Harrods Even though raft browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. The products are segmented in the resembling way as Dior positive site. All the elbow greases and videos are consistent with Diors new promotion. illustration Taobao Taobao is the closely popular on-line shopping website in China which achieved gram billion RMB in 2012. And Dior Beauty made the Top1 in makeup sector. However, aside from few words about Diors history, seldom can people find any brand DNA or consistency. Products are presented arbitrarily with no orbit nurture or sense of lavishness. The situation in Taobao is not the totally case for Dior Beauty, almost all the opulence brands are facing with the same problem people are buying a lot, ut they have no mentation about brand story or prayer concept, what they want is save the hot item, e specific(prenominal)ly when the on-line shopping service is still unavailable at Diors positive site in China and many other countries. Therefore, it is crucial for the brand to avoid letting it be. They should try their best to furbish up up the likely cust omers. It is hard, but indispensable. If Dior Beauty can start earlier, it is to a greater extent(prenominal) than feasible to hold its atomic number 82 position in the future. Example Sephora English version of wel bang page. cut version is much more than unreserved. Explore the brand Hot itemsProducts archive New campaign Chinese version How to educate the customers? From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. As a salubrious-kn consume cut brand, Dior obviously doesnt need to make too many efforts to educate their mature customers. The solo when thing is to keep the viscidity with the Brand DNA. When relations with international version, they pay more attentions to the details. We can see that at that place are more cultural parts to introduce the brand history and sight background information.How to educate the customers? For the emerging market su ch as China, the website is much more well-organized. It is almost as complete as Diors authoritative site. Besides, if we take a further look, it is also interesting to see that in that location are more products introduction and hot items promotion in Chinese version. That is probably because the customers from emerging markets focus more on popular products estimable now rather than brand DNA. For example, the major ads in English and cut welcome pages are screening Dior Beautys feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes judgment of conviction to educate capability consumers, to help them turn from product consumer to brand consumer. oddly in beauty sector, each new product from other brand in the market may attract the clients who are not stanch customers yet. With the fast development of digital system, it is hard to maintain interests of clients through only bingle way. That is why nowadays brands a re caring more about the influence of favorable media. Brand Websites &038 Content Digital Strategy favorable Media &038 Bloggers E-commerce How can Dior Beauty leverage on digital strategy to concomitant its physical stores presence?Brand Websites &038 Content As we analyzed before, the authorized site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. However, there are still a few things need to be improved. The cooperation between e-commerce and ex officio website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. The CRM system isnt completed. For example, in China, customer need to change their shopping credits into pose by ph sensation, and get their on-line account number by message.It is real inconvenient. E-commerce With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. Dior Beauty is also following the analogous e-commerce strategy as that of LVMH. Not only is it important to control the sum of products and distribution, but furthermore it is important to control the message. As many brands pop off the sack into conversational online media, such as Facebook and Twitter, they enter into a medium of a intercourse where third parties can completely alter or trend the power of a message.Therefore, to control the message, you need to control the media. Dior MAG launched in March 2012. E-commerce While dealings with emerging markets, Dior Beauty hasnt come up with streamlined strategy yet due to the immature consumers and atypical market. In reverse, the brand doesnt want to provide recent products or executive collections to sell on-line in these markets, clients are more accomplishable to acquire faked products and terrible experience. Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40, and tens of curtilages of Chinese customers were set up.Example Dior Mag The online magazine lead take fans of the brand inside the alliance from the past to the present. It forget feature articles that entertain as well as inform die-hard Dior fans. The new magazine will feature higher(prenominal) resolution The brand isnt stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to package. the magazine, for the fashionista on the go. well-disposed Media &038 Bloggers Dior has an active strategy on favorable media, and it dominates especially in Facebook and Twitter. Dior Beauty doesnt have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media &038 Bloggers YouTube is becoming more noticeable in the beauty applications online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 201 1. Dior is in the top 10 YouTube channels for beauty brands ranked by video views, per the study. While ceremony the videos of new campaign, people can without delay click the link to ex officio site.Social Media &038 Bloggers They have an independent channel at YouTube to introduce products and to enhance the brand recognition. Videos are divided into different divisions, in this way customers can also be educated. Social Media &038 Bloggers As a micro- intercommunicateging platform and social networking website, Tumblr allows users to post mulmagazinedia and other contents to a short-form blog. Users can follow other users blogs, as well as make their blogs private. An analysis by AddThis of shares through their service in 2011 noted that Tumblr manduction had increased by 1299. %. Social Media &038 Bloggers The service is most popular with the puerileage and college-aged user segments with half of Tumblrs visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. Therefore, Dior launched its page at Feb. 2013 to attract three-year-old generation, as well as to educate possible consumers. Social Media &038 Bloggers As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. For example, in China, Dior formalised page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. At the most important video site Youku, Dior has more than 12 million followers. It is also one of the early brands that created its own video channel. Social Media &038 Bloggers The pages are coherent with each other, wake the consistency of the brand DNA. Social Media &038 Bloggers WeChat is growing extremely fast from materialisation generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasing possibility. Social Media &038 Bloggers The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy from receiving information passively to create and spread contents actively. Therefore it is crucial to not only provide abundant contents, but also build economical channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to bedevil empowered consumers more flexibility and convenience while preserving exclusivity. Example Kaixin. com Dior is one of the soonest luxury brands that created a public page at Kaixin. com, a website whose users are largely white colla rs. When Dior Beauty launched Jadore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 gram people joined the launch event of this new fragrance. Apart from honoring and share-out with friends at Kaixin, fans can also share with people at Weibo. Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them divided up with their friends. Example Kaixin. com Dior Beauty continues to interact with fans at Kaixin, who are more often than not their targeted customers. after(prenominal) watching the new campaign, people can fill in their individualised information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Diors digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy Overall Dior Beauty has construct a n efficient and wellperformed OMNI retail strategy. It remains true to its DNA &038 codes while maintaining exclusivity on-line as they do off-line. That is why Dior nowadays is getting a stronger image as well as becoming more popular. It keeps on accentuate the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter respective(a) social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy Two smartphone apps, Dior MAG and Dior Addict, genuinely and strongly invite consumers to engage in a two-way discourse with Dior Beauty on various topics. The combination of all channels will give empowered consumers more flexibility and convenience to purchase. However, the leverage on brick and click still needs to be improved with more groundbreaking strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the principal place needs to create an absolute shopping ecosystem and memorable experience for customers. Dior Beauty is definitely a attraction in building OMNI retail channel, especially in new social media and in emerging markets. Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to research and to attempt. I create so that each and every woman is the most beautiful Christian DiorDior Omni ChannelLuxury Retail Management man-to-man Assignment Luxury Brands Digital &038 OMNI Retail Strategies Decoding DIOR DNA distaff Princess Sexy CODES Cannage Knot &038 Oval Rose Flirtatious Francaise Avenue Montaigne New Look Distribution Strategy Dior Beauty is following a multi-channel distribution strategy worldwide. Mainly sell products at wholesale to dealers and retailers including d epartment stores. in like manner sell beauty products in brand retail store together with ready-to-wear section. Retail Presence With growth much higher than the average in its competitive market, Dior Beauty continued to gain market share globally. Dior beauty achieved clear successes in all product categories start from perfumes for both men and women, then makeup, and finally the skincare segment. On-line and Digital Strategy Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being sure to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. With a strong support from LVMH Group, Dior Beauty is positively developing in diverse digital channels in mature and emerging markets, through both mainstream media and some chic platforms. Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy, it still failed to make the top 10 list of the digital c ompetency of 56 beauty brands according to L2s annual Digital IQ Index benchmark. Can we equally feel the same Dior? How can Dior Beauty convey its brand DNA and codes, culture, values, quality, craftsmanship and exclusivity on? line? Dior Beauty doesnt create a totally new website which is independent from Dior. In this way people can potentially get the whole idea about the brand DNA. Dior Beauty segment is divided into three fact parts Perfume, Makeup and Skincare. The welcome pages of these three parts are all filled with the new campaign. Each division is well-organized and user friendly. People can immerse in the Dior world with products introduction, collection images, and abundant knowhow videos. While browsing, people can also get advise by a simple click. New Campaign Brand History Products information &038 clear collection name Easy to choose Direct connection with social media Code Cannage Personalized advice Code Oval Craftsmanship http//www. ior. com/beauty/fra/fr/ the_house_of_dior/index/th/mur_de_notes/index. html Various videos can show people the brand history, culture and value proposition. They also create an atmosphere of exclusivity and provide a guarantee of high quality. After selection, clients can easily open their own account and take the order on-line. Easy to order Clients recommendations The challenges It is reasonable that the Dior formalized site can successfully convey its brand DNA and exclusivity on-line. However, not all the customers visit the positive site to order beauty products.Most of on-line consumers still prefer shopping at mass beauty website such as Sephora, Harrods, Taobao, etc. These websites differ from each other, then how to keep the coherence of the brand DNA with the necessity of adapting to distributors style and local culture background is a huge challenge. Besides, creating a luxury customer experience and also educating its customers on-line is definitely not easy to achieve. Example Harrods Even though people browse the website of Harrods, they can also feel the brand DNA and culture of Dior Beauty. The products are segmented in the same way as Dior official site. All the campaigns and videos are consistent with Diors new promotion. Example Taobao Taobao is the most popular on-line shopping website in China which achieved atomic number 19 billion RMB in 2012. And Dior Beauty made the Top1 in makeup sector. However, by from few words about Diors history, seldom can people find any brand DNA or consistency. Products are presented randomly with no background information or sense of luxury. The situation in Taobao is not the only case for Dior Beauty, almost all the luxury brands are facing with the same problem people are buying a lot, ut they have no idea about brand story or collection concept, what they want is only the hot item, especially when the on-line shopping service is still unavailable at Diors official site in China and many other countries. Theref ore, it is crucial for the brand to avoid letting it be. They should try their best to educate the potential customers. It is hard, but indispensable. If Dior Beauty can start earlier, it is more possible to hold its leading position in the future. Example Sephora English version of welcome page. french version is much more simple. Explore the brand Hot itemsProducts chronicle New campaign Chinese version How to educate the customers? From the Sephora example we can easily find the difference. Even though they sell almost the same products, the promotion strategies are quiet different. As a well-known French brand, Dior obviously doesnt need to make too many efforts to educate their mature customers. The only thing is to keep the coherence with the Brand DNA. When dealing with international version, they pay more attentions to the details. We can see that there are more cultural parts to introduce the brand history and collection background information.How to educate the cus tomers? For the emerging market such as China, the website is much more well-organized. It is almost as complete as Diors official site. Besides, if we take a further look, it is also interesting to see that there are more products introduction and hot items promotion in Chinese version. That is probably because the customers from emerging markets focus more on popular products honorable now rather than brand DNA. For example, the major ads in English and French welcome pages are showing Dior Beautys feminine feature. However, all the pictures in front page of Chinese version are products. Overall, it takes time to educate potential consumers, to help them turn from product consumer to brand consumer. specially in beauty sector, each new product from other brand in the market may attract the clients who are not allegiant customers yet. With the fast development of digital system, it is hard to maintain interests of clients through only one way. That is why nowadays brands are caring more about the influence of social media. Brand Websites &038 Content Digital Strategy Social Media &038 Bloggers E-commerce How can Dior Beauty leverage on digital strategy to concomitant its physical stores presence?Brand Websites &038 Content As we analyzed before, the official site of Dior Beauty is quite impressive. The whole design is coherent with the brand DNA and culture, and tries to educate the viewers by all means. However, there are still a few things need to be improved. The cooperation between e-commerce and official website is missing in some countries. People from emerging market such as China, Brazil can not buy online yet. The CRM system isnt completed. For example, in China, customer need to change their shopping credits into feed by phone, and get their on-line account number by message.It is genuinely inconvenient. E-commerce With the strong promotion from LVMH Group, Christian Dior is now becoming more and more popular in its beauty division. Dior Beauty is also following the analogous e-commerce strategy as that of LVMH. Not only is it important to control the affix of products and distribution, but furthermore it is important to control the message. As many brands behave into conversational online media, such as Facebook and Twitter, they enter into a medium of a dialogue where third parties can completely alter or trim back the power of a message.Therefore, to control the message, you need to control the media. Dior MAG launched in March 2012. E-commerce While dealing with emerging markets, Dior Beauty hasnt come up with efficient strategy yet due to the immature consumers and episodic market. In reverse, the brand doesnt want to provide recent products or executive collections to sell on-line in these markets, clients are more possible to acquire faked products and terrible experience. Here one Miss Dior 50ml plus one Dior Addict 50ml cost no more than 40, and tens of thousands of Chinese customers were set up.Example Dior Mag The online magazine will take fans of the brand inside the accompany from the past to the present. It will feature articles that entertain as well as inform die-hard Dior fans. The new magazine will feature higher resolution The brand isnt stopping images as well as there as they plan to roll out lengthier videos for iPad and iPhone versions of people to share. the magazine, for the fashionista on the go. Social Media &038 Bloggers Dior has an active strategy on social media, and it dominates especially in Facebook and Twitter. Dior Beauty doesnt have an independent account in social media. All the activities and promotions are posted together with Dior Couture. Coherent with new campaign Social Media &038 Bloggers YouTube is becoming more noticeable in the beauty persistences online ecosystem. More beauty brands are receiving upstream traffic from YouTube to their sites than in 2011. Dior is in the top 10 YouTube channels for beauty brands ranked by vid eo views, per the study. While watching the videos of new campaign, people can direct click the link to official site.Social Media &038 Bloggers They have an independent channel at YouTube to introduce products and to enhance the brand recognition. Videos are divided into different divisions, in this way customers can also be educated. Social Media &038 Bloggers As a micro-blogging platform and social networking website, Tumblr allows users to post multimedia and other contents to a short-form blog. Users can follow other users blogs, as well as make their blogs private. An analysis by AddThis of shares through their service in 2011 noted that Tumblr sharing had increased by 1299. %. Social Media &038 Bloggers The service is most popular with the teen and college-aged user segments with half of Tumblrs visitor base being under the age of 25. As of 2009, Tumblr had an 85% user retention rate, compared with 40% for Twitter. Therefore, Dior launched its page at Feb. 2013 to att ract young generation, as well as to educate potential consumers. Social Media &038 Bloggers As a global brand, it is not enough to only focus on international social media. Some countries have their special limit on Internet and their own social media. Dior Beauty makes a lot of efforts on promoting at local social media. For example, in China, Dior official page at Weibo has 568,535 fans, which is more than Louis Vuitton, Chanel, and Gucci. At the most important video site Youku, Dior has more than 12 million followers. It is also one of the earliest brands that created its own video channel. Social Media &038 Bloggers The pages are coherent with each other, showing the consistency of the brand DNA. Social Media &038 Bloggers WeChat is growing extremely fast from young generation to all, so Dior launched its public page at the beginning of 2013. However, it is not mature enough. For example, it lacks of the connection between WeChat and other social media, as well as purchasi ng possibility. Social Media &038 Bloggers The fast development of social media and blog totally changed the concept of luxury traditional distribution strategy from receiving information passively to create and spread contents actively. Therefore it is crucial to not only provide abundant contents, but also build efficient channel to communicate with numerous potential customers in a luxury way. As we know, the biggest challenge for luxury brands is how to balance the image and business. Regard to digital strategy, that is how to lever on combined real stores as well as E, M and S commerce and technology to give empowered consumers more flexibility and convenience while preserving exclusivity. Example Kaixin. com Dior is one of the earliest luxury brands that created a public page at Kaixin. com, a website whose users are mostly white collars. When Dior Beauty launched Jadore in 2011, the public page delivered invitations to all the fans at Kaixin.Only one week, there were over 170 thousand people joined the launch event of this new fragrance. Apart from watching and sharing with friends at Kaixin, fans can also share with people at Weibo. Finally, over 840 thousand people interacted with Dior Beauty, 79% of fans opened their invitations and watched the advertisement. 37% of them overlap with their friends. Example Kaixin. com Dior Beauty continues to interact with fans at Kaixin, who are mostly their targeted customers. After watching the new campaign, people can fill in their personal information to Watch video earn samples. Cooperation with Kaixin is a great success to Dior Beauty, it encourages Diors digital Personal information strategy and satisfies the demand of high-end users at Invite friends and share Kaixin. OMNI Retail Strategy Overall Dior Beauty has strengthened an efficient and wellperformed OMNI retail strategy. It remains true to its DNA &038 codes while maintaining exclusivity on-line as they do off-line. That is why Dior nowaday s is getting a stronger image as well as becoming more popular. It keeps on emphasizing the brand history and culture in different ways, so that potential customers can be educated and become more mature in the future. The initiative inside the brand and the strong support behind it give Dior Beauty so many opportunities to enter various social media, blogs, and e-commerce world as a pioneer. OMNI Retail Strategy Two smartphone apps, Dior MAG and Dior Addict, truly and strongly invite consumers to engage in a two-way dialogue with Dior Beauty on various topics. The combination of all channels will give empowered consumers more flexibility and convenience to purchase. However, the leverage on brick and click still needs to be improved with more innovative strategies. Conclusion The digital revolution for luxury brands is on the way. Every brand that wants to stay in the leading place needs to create an wide shopping ecosystem and memorable experience for customers. Dior Beauty is definitely a attractor in building OMNI retail channel, especially in new social media and in emerging markets. Although so far Dior Beauty has performed well, regarding to the uncertainty and various possibilities of digital marketing in the future, it still has a lot to look for and to attempt. I create so that each and every woman is the most beautiful Christian Dior