McDonald’s Faces “Millennial” Challenge Essay

McDonalds has been around for nearly 60 years and is accustomed to dominating the unfluctuating food industry. However, McDonalds is losing that dominance to the more(prenominal) modern fast-casual restaurants such as Chipotle and Panera Bread. slew of ages 22-37, also known as millennials, are a major reason for the minify of McDonalds success because they followm to elect the healthier and more modern option.Fast-casual restaurants greathearted sell point is the freshness and honest health of the food they provide. While it may be slightly more expensive than the combo-meal choices at McDonalds, millennials seem to care more to the highest degree the quality and freshness of their food all over paying bottom dollar. Take a fast-casual restaurant give care Chipotle, for example. Their claim-to-fame is that they use the freshest heart and soul available and lay off the customer to see the food they are getting in the lead they swan and eat it. Another commonplace c haracteristic of Chipotle is that there is no band menu. There is a list of ingredients which you gouge pick and choose from on the contrary, McDonalds has an extensive menu of pre-selected combo choices which doesnt allow for much personalization from the customer. Because of this wide variant of options at fast-casual restaurants, McDonalds is beginning to overleap many of its millennial customers.Not lone(prenominal) is McDonalds losing customers in the United States, however they are also experiencing a sales and customer decline globally. One fresh crisis in China involved the selling expired meats to customers. McDonalds reported a sales decrease of 7.3% in the Asia/Pacific, midst East, and African regions. Recently, McDonalds has admitted to having and overly orotund menu which resulted in slow dish times to customers.In conclusion, McDonalds result desire to make some incumbent changes if they wish to regain the coveted parentage of millennials. First, they co uld father less preset combos and allow the customer to pick which stuff they would like to pair up. The more power that is in the customers hands, the happier that customer will be because they are getting just what they want.Another thing that needs to supervene is to become healthier and more modern. Recently, McDonalds has incorporated wraps into their menu which is a good start. Fast-casual restaurants are appealing to most millennials because they have the healthier/fresher foods. In order for this fast food chain to blend and thrive once again, they will need to make the changes necessary to get them there.