International marketing Essay Example | Topics and Well Written Essays - 3500 words

International market - canvas ExampleThe assignment delineates from different perspectives how culture engineering and systems has changed the demeanour of marketing across nations, in the world(prenominal) argonna. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making entropy technology has brought about drastic implications for marketing personnel, specifically for those operating internationally. The assignment also discusses the trickledown consequences of the IT assimilation with the marketing function and how it has in fact distinctly changed the way products atomic number 18 manufactured, marketed and distributed internationally it has radically transformed how brands are built in a global scale and has also determined new grounds for creating ample lasting and loyal end-user customer and organisational relationships in the international dome. Importance of Information fo r Marketing Sooner than discussing the enormousness of information and technology systems in marketing, it is important to first consider what an information system actually is and wherefore it is so crucial for marketing. Marketing in general, is all about gaining information over the existing and rising needs of the consumers that comprise the market, doing research and devising strategic plans for accumulating resources for execution of plans, production of required products, promotion and publicity, dispersal of the same to ensure availability of goods and services to the market which eventually satisfies those prevailing consumer needs. Briefly marketing is that that vital business function that provides organisations the platform to get to know to and interact with the end user customers and consumers. So, marketing would be an incomplete extravagant effort without prompt, precise and continuous information flow about the market. Therefore, an information system is the pa rt and parcel of marketing function and activities. An information system on the other open is an organised automated program that assures timely, precise and incessant flow of information for managerial use. So, the contemporary organisations are increasingly incorporating information systems and technologies with marketing to make the most of their IT investments and marketing proficiencies for gaining command over the market needs. As a result of which diverse marketing information systems are being successfully established and put to death by both local and international organisations (Doole and Lowe, 2008). Philip Kotler, the guru of marketing, considers that an integrated marketing information system is over and to a higher place a mere system of collection of data and is beyond any set of information technology or systems a marketing information system is an enduring and cooperating structure of people, paraphernalia and procedures to draw together, arrange, study, evaluat e, and break up relevant, timely and precise information for use by