Alternative Media Advertising Campaign Proposal for the Healthy Cuny Initiative

ALTERNATIVE MEDIA ADVERTISING CAMPAIGN PROPOSAL FOR THE HEALTHY CUNY possible action insect bite Smarter Campaign Type of Media or musical style: Guerrilla Marketing source concept: the first ad is to force inculcate-age childs to assay the salutary snacking alternative by plain offering them the snack for free. In city College, there be too many undemanding un intelligent snacking alternatives that students pay for (vending machines, fodder carts, etc.) Simply presenting the free plectrum to the students in high occupation places, they get off altogether incur it upon themselves to try it. City College students are notorious for enjoying free food when offered by the drill deed: In send for City College student to honour the snacks, they result be placed on tables remedy succeeding(prenominal) to the food carts within the school within restrain vision. The honorable snacks have been pre-labeled with special barcodes. These barcodes, upon scanne d by a cellphone, will take the students mobile device to the team self-importance Facebook page, where they will be certified slightly healthy snacking tips and be linked to the Snack Smarter event on campus. During the extremity students will be filmed on a out of plenty camera. Second Concept: The second ad will app alone and grab attention from the busy population of City College students. Since the school suffers from the curse of organism in the middle of a erect city, a large majority of students that come to campus enter their classes and afford for the day, without much interaction with their surroundings. In relation to delivering the message of Snacking Smarter students curriculum of attack into class will specify chalk outlines of dead bodies as a result of unhealthy snacking in the sidewalks. This being a strange sight on the campus, students will straight off see an over-exaggerated message related to unhealthy snacking, and be informed about the Sn acking Smarter event on campus, creating a b! uzz among students. Execution: The darkness before, chalk outlines of the dead bodies will be drawn all over the busy...If you want to get a abundant essay, order it on our website: OrderCustomPaper.com

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