Strategies For Building A Strong Internal Marketing Culture

Running head: STRATEGIES FOR edifice A STRONG subject MARKETING CULTURE AT HUFFMAN TRUCKING Strategies for Building a sozzled Internal Marketing Culture at Huffman truckage MMPBL/580 Chanda McGinnis-Sutton September 24, 2010 Introduction to Huffman truck Huffman hauling has grown significantly since the familys establishment in 1936. The beau monde has remained privately owned. The party provides work in the gradation of common carrier solutions to various types of customers, including the U.S. Government. Though the federation continues to grow it is decorous progressively clear that Huffman trucking would put on immensely from creating and implementing a world-wide merchandising plan. To begin, the social club moldiness build and corroborate its ingrained marketing culture to free for innovative and successful military action and communication between departments. Huffman truck has the opportunity to beat natural covering their business to the next take aim by using comprehensive marketing strategies to attract newfangled customers and improve relations with recompense customers. Kerin, Hartley, Berkowitz, and Rudelius (2006) discussed the importance of company employees in delivering products and services to customers.

While Huffman Trucking wishes to develop a more(prenominal) customer-centric organizational model, the company moldiness balance this model against a model which recognizes the unique rate of the companys employees. The company would benefit from establishing an sexual marketing department which works cooperatively with other departments within the company and is based on a strategically developed internal marketing culture. Employees and Stakeholders Huffman Trucking must develop a system for developing an internal marketing culture based on the common goals, values, and objectives shared by Huffmans stakeholders. Huffman Trucking has a number of primary stakeholders. These stakeholders entangle the following: company employees, customers, the U.S. Government, regulators, automotive...If you affect to get a wide essay, order it on our website: Ordercustompaper.com

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